Yes, our brand
is satire
We all love a good joke… but we’re trying to send a message.
Greetings to all who've ventured to this corner of our website! Before you proceed, we'd like to set the record straight on a key aspect of our brand.
First off, a big YES, our brand is indeed steeped in satire. We completely understand how it could be misconstrued without the right context, so let's clear this snowy path and offer some clarity.
What is Satire?
At its core, satire is a genre of literature (or a rhetorical style) used to mock and highlight societal conditions, society itself, individuals, or corporations engaging in certain acts deemed unsavory by the author. It uses humor, irony, and exaggeration to make its point, often with the intent of affecting change or sparking debate. The beauty of satire is in its delicacy and precision. It's an art of critique, not an assault.
We believe that satirical humor, when used responsibly, is a very powerful tool. It has the innate ability to capture attention, make people think, and even challenge societal norms or issues. By adopting this satirical approach in our brand, our aim is to stand out, entertain, and more importantly… engage our audience in a deeper conversation about prevalent disrespect towards others, especially women.
“The difference between satire and sarcasm is the difference between surgery and butchery.”
Why Did We Choose Satire?
Through humor and satire, we spotlight these issues, ensuring they aren't merely brushed under the carpet and forgotten about. Instead of promoting disrespect towards others, our goal is to denounce those who actively perpetrate it, offering a means for our community to confront and reject such behaviors. Remember, bringing these matters to the forefront with a touch of humor is our way of building a more conscious and respectful community.
Our core values are rooted in inclusivity, equal rights for all, and a commitment to provide the highest standards of respect to our friends and customers. Any humor or satire you find here is merely a creative expression and does not, in any way, reflect our views towards any gender, group, or individual.
We would also like to state unequivocally that we are not misogynists; quite the opposite actually. Every jest, quip, or play on words we've employed is designed purely for entertainment and not to harm, belittle, or marginalize anyone. We champion equality, diversity, and fairness in all our endeavors, both on and off the snow-covered streets.
If any aspect of our branding has caused unintended discomfort, we sincerely apologize. We appreciate feedback and strive to create a brand that resonates positively with our beloved community, while having a laugh along the way.
So… the next time you see our Plow Town logo or a witty tagline on our trucks, remember: we're just having a little fun, sharing a chuckle, and preventing assholes from getting the last laugh.
Stay warm, and be nice to each other.
❤️ The Plow Town Team